Elio Altare is one of those iconic Barolo producers you fall for once and never forget. What started as a small family estate in Piedmont transformed into a benchmark domaine thanks to Elio’s rebellious spirit and relentless pursuit of purity. In the late 1970s, he shocked the region—trading rustic tradition for cleaner farming, lower yields, and meticulous cellar work—ultimately helping reshape modern Barolo. Organic leaning, handcrafted, and deeply personal, these wines reflect a family that pours intention into every detail. Once you connect with Altare, you’ll understand why so many collectors and wine lovers recommend them again and again—they just make you feel good.